Wednesday, March 15, 2017

Infographic


How to Create a Legit AD

If you ever go into the creations of advertisements, this info-graphic is a great example of what to do and not to do. When using fonts, you obviously should not write with the pen tool ever (as shown in the picture below). If you do happen to write horribly, it should only be used in an ad for babies. Another appealing attribute of a wonderful advertisement is the use of correct colors. A bright, eye popping contrast is most likely the wrong choice for text and highlight combined for an advertisement. Borders help the look especially if the images and texts are clear. It takes a certain eye to make sure an ad is professional, and all someone needs is practice to achieve the clean effect.

Friday, March 10, 2017

Product Review of Photoshop

Welcome to the 21st century where we are capable of capturing a person with a camera and changing them on a computer screen. We have evolved way further than coloring over prints and using only paint and five hours to make a picture of someone. Nowadays, it takes half of a second to take an image of anything or anyone and it is the simplest process to remove it from a device to a piece of paper.

What I'm talking about is the act of altering a photographic image digitally using an image-editing software. Many advertisers use Adobe Photoshop to slim, shape and smooth their models to look more appealing to the naked eye and to all the consumers of that advertised product.

In my opinion, Photoshop is a magical program that can benefit many photographs in enhancements and beautiful colors if used correctly. I have used it many times and enjoyed every second of experimenting with the effects and new tricks around the corner. It's not just your simple android or apple photo design application, it's a proffesional tool that is used to create a masterpiece in one moment.






Wednesday, March 1, 2017

*The Effects of Photoshop in Advertisements





The younger generations today are so worried about how they're dressed and how their makeup or hair looks. Nowadays 42% of girls in grades 1-3 want to be skinny, 51% of  9-10 year old girls feel better about their bodies when they starve themselves, 53% of 13 year old girls despise their look and by the time they are all at the age of 17, 78% of  them will be different.

Why is this?

All over the United States and even places around the globe, advertisements create an image of women (and some men) that is false and leads to a majority of the female or male population to feel as if they need to change their appearance to fit the "standards" of our society today. Most younger women change their eating habits to the point where either there is no food consumption at all or very little. Some eat but get rid of it right after it goes down so they can taste it, but not benefit (or in their minds avoid the disadvantage) from the meal. Here's why:



In this video from Dove, the woman starts with no makeup and nothing done to her hair. Over the course of the filming, she is transformed into something she is not with the help of the cosmetologists who change her appearance to fit the advertising standards. Even after the makeup is applied, Photoshop is used to slim her facial structure and enlarge her eyes, making a more appealing image out of someone who was already beautiful. This points out an interesting attribute about the pictures one sees all around them. Imagine a billboard on the side of the road that portrays a woman who is slim, tan and perfect. Every girl who notices this starts to feel less confident about their own personal looks and try to change to fit the standards set by a fake model. Men see this and expect every woman to look that way, which makes it even more difficult for girls to be confident in their own skin.

What if we could change this? Laws would be set, ads would show real people and little girls would want to be a woman with curves and no makeup rather than become a malnourished model with flawless skin. The Barbie corporation already made a new doll that looks like a normal human being, helping young girls realize that they can be beautiful no matter their shape, size, color or any other attribute. If they grow up thinking they have to starve to be pretty, confidence will drop and that will affect the population as a whole in jobs and being in public. A real model is a better model, without the use of over-dramatic makeup and the slimming effect of Photoshop. Who said skinny was the only type of pretty anyway?

Help the little girls of the world by assisting the removal of Photoshop because everyone is beautiful in their own natural way. Young women and men both need to realize that just because a picture is in front of them at the mall, in a magazine or on television- it's not reality. That image that portrays "perfection" is not perfect. The picture itself was changed to match standards of the beauty industry, but that standard should be real women. Don't believe your eyes when the so-called perfect is in front of you. That perfect doesn't exist because the true perfection is naturally in you.